Welcome to our website www.labelaum.com owned by House of AUM Private Limited (“We” or “Us” or “Our”). This Privacy Policy (“Privacy Policy”) provides you (“You” or “User” or “Your”) some important information in relation to your data and privacy. You are required to read this Privacy Policy carefully since Your use of www.labelaum.com and/or the mobile application (hereinafter referred to as “Website” or “Site”) implies knowledge, understanding and acceptance of all terms of this Privacy Policy.

In this Privacy Policy, We set out the types of information that We may collect, the purpose of collection of the information, how We collect, use, disclose, transfer and store Your information so that you can make an informed decision in relation to the sharing of your personal information with Us.

1. Consent, Collection and Use of Information

  1. a) Consent
  • By using the Website and/or by providing your information to Us, You consent to the collection and use of the information You disclose to Us. This Privacy Policy is effective upon access by you to the Site and/or providing information to Us by any other mode of communication. This Privacy Policy is incorporated into and subject to the Terms and Conditions on the Website.
  • This Privacy Policy does not apply to sites maintained by other companies or organizations to which we may provide a link and we are not responsible for any personal information you submit to third parties via our Website. Please ensure that you read the privacy policy of such other companies or organizations before submitting your details.
  1. b) Collection of Information
  • When you use our Site, We collect and store information shared by You. Our primary goal in doing so is for the purposes of providing our services. In general, You can browse the Site without revealing any personal information about Yourself. However, to fully use our Site, You will need to register using our online registration form, where You may be required to provide Us with Your name, date of birth, contact number, email id, user id, password, residence / place of business information, billing information, shipping information, bank account details and other personal information as indicated in the forms throughout the Site. You always have the option to not provide information by choosing not to use a particular service or feature on the Site.
  • We may automatically track certain information like the URL that You just came from (whether this URL is on our Site or not), which URL you go to next (whether this URL is on our Site or not), your computer browser information, and your IP address, based upon your activities on our Site. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis.
  • We use data collection devices such as “cookies” on certain pages of the Site to help analyze our web page flow and measure promotional effectiveness. Our site uses cookies to keep track of how often You visit our site, the contents of your shopping cart, previous purchases and to deliver content specific to your interests. Most browsers are automatically set to accept cookies but usually You can alter the settings of your browser to prevent automatic acceptance. If You choose not to receive cookies, You may still use most of the features of Our Website, including the ability to purchase items.
  • We may use one or more external PCI compliant payment processing intermediaries to bill You for products when You choose to pay online. To the best of our knowledge, these entities do not retain, share, store or use personally identifiable information for any other purpose except to process payments and resolve disputes if any.
  • If You choose to post messages on our message boards, chat rooms or other message areas or leave feedback for other users, We will collect that information you provide to Us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
  • If You send Us personal correspondence, such as emails or letters, or if other users or third parties send Us correspondence about your activities or postings on the Site, we may collect such information into a file specific to You.
  • You have an option at all times to access Your account, view and/or add/alter/modify/delete any information in Your account as you desire. You have a right to delete Your account whereby all Your information will be removed from our Site and only records mandated by the Applicable Laws will be retained, for the prescribed period of time. Furthermore, You also have a right to refuse the automated processing of Your personal data to make decisions about You, if that significantly affects You. By way of an email on the email address as labelaum@gmail.com you can request the Website to not use/ process your data.
  1. c) Use of Your Information
  • We use Your personal information in the file we maintain about You, and other information we obtain from your current and past activities on the Site to: resolve disputes; troubleshoot problems; help promote safe transactions; collect payments owed; measure consumer interest in the services provided by Us, inform You about online and offline offers, products, services, and updates; customize Your experience; detect and protect Us against error, fraud and other criminal activity; enforce our Terms and Conditions; and as otherwise described to You at the time of collection. At times, We may look across multiple users to identify problems or resolve disputes, and in particular We may examine Your personal information to identify users using multiple User IDs or aliases. We may compare and review Your personal information for errors, omissions and for accuracy.
  • We may use Your personal information to improve our marketing and promotional efforts, to analyze site usage, improve the Site’s content and product offerings, and customize the Site’s content, layout, and services. These uses improve the Site and better tailor it to meet Your needs, so as to provide You with a smooth, efficient, safe and customized experience while using the Site.
  • Further in an effort to make Our Site as effective and enjoyable as possible, the computers that operate it collect certain information each time You visit. We store these statistics in server logs. These statistics may not identify You personally, but provide Us information regarding the type of user who is accessing our Site and certain browsing activities of that User. This data may include: the IP address of the User accessing our Website (i.e. the unique I.D. number of the user’s computer), the type of browser (Internet Explorer, Firefox, etc.) and the operating system (Windows, Mac OS, etc.), the site the user last visited before linking to our Site, how long the user accessed our Site in any given session, and the date and time of access. We may make extensive use of this data at an aggregated level in order to understand how our Site is being used. We may share some of the aggregate findings (not the specific data) with advertisers, sponsors, investors, strategic partners, and others in order to help grow our business.
  • We may use Your personal information to contact You and deliver information to You that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to Your use of the Site. By using the Site or giving Your information to Us, You expressly agree to receive this information. If You do not wish to receive these communications, we encourage You to opt out of the receipt of certain communications in Your profile. You may make changes to Your profile at any time.

2. Disclosure of Your Information

  • We may use various outside agencies (third party service providers) to make Our Site operate. Information to outside agencies will only be disclosed on a need-to-know basis, and they will only be permitted to use such information for the purpose of providing the particular services they offer in connection with our Site.
  • We do not sell or otherwise provide Your information to other persons/entities for the marketing of their own products or services.
  • In case of a corporate transaction like an acquisition or transfer of business, customer information (which may include Your personal information) is typically transferred to the successor in interest.

3. Cooperation with Law

  • We cooperate with law enforcement and regulatory inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights, to help protect users. Therefore, in response to a verified request by law enforcement or other government officials relating to a criminal investigation or alleged illegal activity, we can (and You hereby authorize Us to) disclose Your name, city, state, telephone number, email address, User ID history, fraud complaints, and purchasing history without notice. Without limiting the above, in an effort to respect Your privacy, We will not otherwise disclose Your personal information to law enforcement or other government officials without a subpoena, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss; or report suspected illegal activity. Further, We can (and You hereby authorize Us to) disclose Your name, street address, city, state, zip code, country, phone number, email, and company name to Intellectual Property right’s owners under confidentiality agreement, as We in Our sole discretion believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity.
  • Due to the changing regulatory environment, We cannot ensure that all of Your private communications and other personal information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), We may be forced to disclose personal information to the government or third parties under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse Your personal information that they collect from the Site/come in possession of. Therefore, although We use industry standard practices to protect Your privacy, We do not promise, and You should not expect, that Your personal information or private communications will always remain private.

4. Security

  1. a) Secure Server Software

When You place orders or access Your account information, We offer the use of a secure server. The secure server software (SSL) encrypts all information You put in before it is sent to Us. Furthermore, all of the customer data We collect is protected against unauthorized access. To prevent unauthorized access, maintain data accuracy, and ensure correct use of information, We will employ reasonable security practices and procedures and current internet security methods and technologies in compliance with Information Technology Act, 2000 and rules made thereunder. We also adhere to European Union’s General Data Protection Regulations.

  1. b) Privacy Guarantee

We agree that We will not sell or rent Your personal information to third parties for their marketing purposes without Your explicit consent. From time to time, We may reveal general statistical information about our Site and visitors, such as number of visitors, number and type of goods and services purchased, etc. Only those of our employees who need access to Your information in order to perform their duties are allowed such access. Any employee who violates our privacy and/or security policies is subject to disciplinary action, including possible termination and civil and/or criminal prosecution.

  1. c) Changes in policy

Your visit and any dispute over privacy is subject to this policy and the Terms and Conditions set out on the Website, including limitations on damages. We reserve the right to change the Terms and Conditions and this Privacy Policy, at any time. We will post any changes so that You are always aware of our policy. Unless stated otherwise, our current Privacy Policy applies to all information that We have about You and Your account.

5. Integrity and Retention of Data

We make it easy for You to keep your personal information accurate, complete and up to date. We will retain Your personal information and any data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by Indian law.

6. Governing Law

The terms of this Privacy Policy shall be governed and construed in accordance with the laws of India. Any dispute regarding or arising out of this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Delhi,India.

7. Grievance Officer:

In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below:

House of AUM Private Limited

213B III Floor Shahpur Jat New Delhi-110049 (INDIA)

Ph: +91-9811116459 email: labelaum@gmail.com

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