Our
Philosophy

AUM by Ashima & Asit blends sharp contemporary silhouettes with India’s legendary craftsmanship. We design occasionwear that feels modern yet rooted - playful in colour, precise in detail.

Contemporary silhoutte

Ready for wherever

Effortless style

For over 16 years, Ashima and Asit have nurtured AUM as an evolving expression of contemporary Indian fashion. What began as a shared passion for craft and colour has grown into a label recognised for its distinctive balance of structure and celebration.


Their design philosophy blends clean silhouettes with intricate handwork, resulting in garments that feel both modern and rooted. Each piece carries their commitment to detail — from fabric selection to the final stitch

THE CRAFT

Every mirror, motif, tassel and brocade weave is meticulously handcrafted by skilled artisans. We work with pure fabrics and intricate detailing to create garments that feel both bold and refined.

Designed For Women Who Celebrate Boldly And Dress With Intention