Our clothes are very contemporary in their sharp, clean design and silhouettes, even as they celebrate the legendary embroidery and embellishments of India, and its vibrant local colours, in delightfully quirky combinations!

We make uniquely funky-yet-elegant party wear: lehengas, blouses dresses, jackets, kurtas, ensembles and festive specials. Brides wanting to stand out in the crowd must try us too! We pay passionate attention to texture, treatment and detailing, and use the finest of pure fabrics. Every inch of embroidery, mirror work, patch work, brocade, tassles, or sequinned highlights is painstakingly handcrafted by our own craftspersons.

That is why over the last 16 years, Aum by Ashima and Asit has created a distinctive identity in the packed space of Indian fashion. Feted at the annual India Fashion Week, Aum is delighted to have given satisfaction to repeat customers for years.